Grasshopper Phone Service: Back in 2009 (I believe) I received a chocolate covered grasshopper in the mail. 5. Your email address will not be published. Reaching the right audience will also play a vital role in word-of-mouth promotion. This is amplification. If you dont offer value to your audience, then you are unlikely to see good results. 34. 1. Theyre perceived as boring. Recommended Reading: Quality Content: The Ultimate Guide to Creating Content that Engages and Converts 2. Spiritual literacy. Ultimately, it's critical you keep an eye out for which methods work best for you and your business. Are you maximizing this opportunity? The Republic of Tea has a Tea 101 email series that sings on execution. The name of the company alone induced a certain curiosity in me. Pens and water bottles might be a dime a dozen, but these creative promo items are directly related to your small business trade. Affiliate marketing is a valid alternate income stream, so join affiliate programs of tools or programs you love and trust. This is where SocialPilot can help you efficiently manage social media marketing. In short, writing short or long-form content and making it available to anyone positions you as an expert in the industry. You can go live and take up a tutorial or Q&A session. And I showed them to my family for fun. Its true, an article about the 10 funniest marketing memes would definitely be an entertaining read. Add special loyalty discounts and other tools to encourage new sales. In terms of amplifying content, this is the very content your target audiences want to share most. Create a CTA at the bottom of each relevant blog post that links to the offer. 1. Make a video for your social media channels with appropriate dimensions, messaging, and length. We turned unique content into a press-release format and ended up getting significant coverage. Watch on. Select a hashtag and chat with other influencers in your industry. Kathryn Lagden is a Digital Strategist with 15+ years experience managing online operations, digital marketing, and social media for various clients and companies. Get your content in front of a wide audience with this free kit. One of the most creative and memorable content promotion pieces for me was. Were a digital car insurance agencylike a Kayak for car insuranceand its always a challenge for us to brainstorm exciting content in an area that, frankly, most consumers would rather not think about. Content marketing takes a lot of work, and a huge part of that is coming up with actual content marketing ideas. Reach out directly to influencers in your industry whom you already are connected to and ask them to share the content with their audience. Peter Moeller is the Director of Marketing for Scarinci Hollenbeck, a 5 office 55 attorney law firm in NY/NJ/DC. Are Your Blog Images Ready for Evolving Google SERPs? When creating a content strategy, Align with thought leaders, partners, customers and employees who have a relatively strong network and influence to optimize amplification. Which sales promotion ideas will you try? Virality and covering a broader audience. Ive used this technique myself. Make time at least once a week to scan your Google Business page. With all that competition out there, its easy for your small business to feel a little outnumbered. Here are a few other ActiveCampaign blogs to help inspire some content marketing ideas. Alexander Ruggie is the PR Director for 911 Restoration, a home restoration company that specializes in disaster recovery solutions while providing homeowners with a fresh start. Always be monitoring what your competition is creating. If you have any blog posts or videos, consider repurposing them into smaller bite-sized pieces. For a smaller business, its not always easy to get your hands on expensive, top-notch video equipment or amazing editing. You can even hold a social media contest that encourages your audience and their friends to follow you. Think complementary for example, if you own a personal fitness gym, consider collaborating with a nutritionist. I repeat, not. Love it or hate it, social media marketing is incredibly effective when it comes to connecting with your customers and advertising your business promotional items. But without a proper strategy in place, youre unlikely to develop a community for your brand. Required fields are marked. These types of content marketing efforts can turn this lead generation project into a lucrative sales conversation, so include plenty of: This will help keep your audience excited and engaged. Flash sales and other time-sensitive promotions are great ways to boost sales quickly. They are more likely to use it while commuting or after having dinner with their family. Are Your Blog Images Ready for Evolving Google SERPs?October 6, 2022, 2022 Cornerstone Content all rights reserved. The main reason why business owners decide against company promotional items: the cost. Its a common assumption that more traditional marketing tactics like print media are doornails. Drastically reduce your time spent on research and writing. All links to your blogs or videos should also be posted on your Facebook Business page. One of the most creative means of content promotion that I see often but rarely hear people talk about is. Social media is an ideal place to promote your content, as those following your accounts already know your brand and likely look forward to the content that you post. Use memes and GIFs when publishing your content to add a fun spin to your post, making it too irresistible for your audience to scroll past. Get creative, and be sure to write the storyboard before you roll your camera. One small change can lead to a different kind of happy, a mixture of sad and angry, or an entirely different emotion or color. One color, just like one emotion, can have a variety of shades, which American psychologist Robert Plutchiks wheel of emotions shows: Targeting emotions is one very powerful way to influence a customer action. Why? We have also been speaking to companies with hard water related products. 42. Theres no better way to promote your company than with a customizable plant growing kit, complete with your business name and branding message. Read More Auto Reply Messages (With Examples): Tips to Book Every CallContinue, Pro Login | Housecall Pro Help | Trade Academy | BuildBook | CONQUER | Sitemap |. Created with the help of our friends at McSweeneys, this 96 page, full-color volume features a love letter to comfort pants, confessions from your yoga instructor, a non-chronological history of snoring, a skeptics guide to crystals, introvert workouts, alternatives to counting sheep, and an adulting coloring book. Represent your trade with a fitting hot/cold pack that can soothe sore muscles, aches, and pains. And yet here I am planning my afternoon with the most direct route to the Jenis near my apartment. In other words, the medium is not the message; the message is the message. Lets be honest. Spread out posts over a few weeks or months to continue a steady stream of traffic to the landing page. As a top strength and conditioning coach for all-level athletes, he has incredible (and rare) expertise and he shares great examples of tactical principles through his content. 3. Equipped with the hottest promotional items and a careful advertising strategy, youll start booking jobs left and right. Given that, the rest will follow. Its sales of the Passat EcoFuel rose by a whopping 106%. Econsultancy made this infographic about the key elements of content marketing in 2014. Great post! Get Started. With the growth of social media, it has become a difficult task to manage your activities. When you complete energy efficient upgrades, a piggy bank will make for a unique promotional item. And you get a fast-tracked lesson about trademarks. Perhaps there are crafts or recipes that dovetail nicely with your business model. Thanks for including Cave Social! Create content like a brochure that depicts the best ways to save energy at a specific home. Whether youre new to marketing or need some fresh perspective on how to promote your plumbing business, weve got you covered! It has garnered great feedback from existing clients, adds value to potential clients and has brought in dozens of random clients we would have otherwise never been exposed too. While these keywords can supercharge your sales, be careful not to overdo it. Typically the following steps help any content get maximum leverage for us, Your email address will not be published. People may start with the free template and realize they need professional help. 41. These content marketing ideas can be free goodies for customers who sign up for your email list, a lead generation process that drives sales. This long form content piece is based around the explanation of hard/soft water a long with the health benefits. This consolidates them well into your existing website theme. Weve recently been in touch with a lot of beauty publications and authors due the impact that hard water has on skin and hair. For example, consider creating visual quotes from a recent blog post. ; Before you start writing Here you'll find over 100 real estate blog topics to spark inspiration and help you drive more traffic to your website. This is at the heart of creating a strong brand identity. One thing I love about COPYHACKERS content like this article iswait for it because here it comes againthe use of a relatable voice. http://www.akita.co.uk/movement-of-data/. 2022 SocialPilot Technologies Inc. All Rights Reserved. He specializes in search engine optimization, content marketing, and media buying. Nows the time to start planning your social media strategy. Theyre constantly finding new ways to present this to their audience, like in this video.. 2. Check out these five promotional content ideas to increase brand awareness, drive traffic to your site and skyrocket your sales! 18. Major media outlets picked it up from there and in less than a week it had amassed over 29 million view on YouTube, 3.8 million shares on Facebook and 120,000 tweets. You can use Twitter spaces and Instagrams live rooms. Make a video for your website and content landing page describing the value of the offer. Subscribers to our email list more than doubled. Create Instructional Videos. If your new idea brain is in need of a little R&R, consider repurposing or revamping previous content. Submitting the infographic to various infographic-dedicated websites is a great way to promote your piece, as many of them will publish relevant, high-quality content. I forced our 50+ attorneys to turn over their social profiles to me and allow me to run them. We always get permission to include images in our summary posts, this starts the relationship with other sites and bloggers. Calling all landscapers! A touch of humor will be sure to leave a lasting impression in the minds of your customers, giving them something to write home (or write to Yelp) about. Once you have that, more good content gives you strong customer relationships, increased profits, and an engaged subscriber base. Edd Wilson is the Digital Account Manager at Impression, a digital marketing agency based in Nottingham that delivers outstanding SEO, PR, PPC, web design and mobile marketing campaigns for clients. Free instructions from your business can be the answer customers are searching for. Its unlikely that you have room within your small business budget to give out complete HVAC units left and right, but it might be possible to afford a small air conditioning system. People started engaging with it like crazy, and within two days they reached well over 26,000 people. The best way to attract more followers is to listen to their needs and engage with them regularly. Previously, Smith has been executive creative director of Carton Donofrio Partners, Baltimore, co-founder and chief creative officer of The Republik, Durham, N.C., and group creative director/senior partner at J. Walter Thompsons flagship office in NY. Video is also an excellent medium to share your company values. Theres a lot to take away from this blog, and one major thing is the use of customer language. Infographics simplify information by breaking it into scannable concepts and words that are attractive, memorable, and creative. You'll gain access to four templates to help you plan your promotion and reach out to leads, customers, and influencers so even more people will interact with your content. They were perfectly done. Cressey, luckily, already has this covered. Decide on a realistic publication schedule and create an editorial calendar. If you have a group of your own, send out the content to all group members.Promote the offer in your social media stories. If you dont know how to start, check our ultimate guide to social media posting in 1 hour a day. Rewarding your customers by keeping them in the loop can increase your sales. Not only that, but his content is multi-faceted. To understand how to promote a story, we tried to think hard about what might actually be compelling for a journalist or reader, and to pitch the idea that way. They were celebrating the company reaching one million in sales. No one is that perfect. 19. If youre a marketer and youre looking for some social love, Inbound.org discussions are the place to be. Learn about upcoming events, classes, and additional opportunities. Here's a list of 10 promotional item ideas your company can use for marketing: 1. This is a biggie. Compose.ly has you covered. To this point, we are still getting placements on the 5 Critical Tips for Growing Your Social Media Fan Baseand consumers are still commenting to the article about Social Networthing. It is also good to see what your competitors are doing in the marketplace. Thats where promotion comes in! I just wish I had thought of it. In this section, we will look at the best-done creative content examples of content pizzas ideas as shown through 5 content categories: Videos are interactive, entertaining, and easily consumable in todays content scanner world. Youre probably familiar with this common scenario: Im hungry. Social media users who arent your followers will be lured to follow you because of such charitable initiatives. Non-promotional content is the bread and butter of your business content marketing strategy. Through our software, you can dispatch techs, schedule appointments, create estimates and invoices, take payments, manage reviews and so much more all on one platform. This work can be scheduled in advance, too. If you, a kitchen appliance company, happen to have an in-depth tutorial on everything they need for success, they may provide my email address in exchange for it. Right in that first drop-down menu for easy access. Although, some potential customers might be on social networking sites while at work (e.g. This is great content. HYPE. Set realistic goals and expectations for your content marketing team. Quote or mention someone it could be a company or a person and reach out to them when the post is published. Business promotional items are easy to pass out on the job site, but what about promotional contests or sails? Add a link to your content in your email signature. Remember, quality is even more important than quantity when it comes to content marketing. Create a new page for every campaign so that you can track your success. They may be small, but theyre rather mighty when it comes to creating brand awareness. No shame. The Red Bull Space Jump. These sync up to the internet and can be controlled by voice or by phone, whether or not the user is at home. . hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '4b1a2c88-cd4a-4952-951b-3ae377d2edae', {"useNewLoader":"true","region":"na1"}); Lots of people overlook how they can optimize their website to promote new offers -- but it's most likely one of your biggest marketing assets. Also, it would help customers relate with you better, creating a sense of familiarity. for our brand. For example, they launched a video for one of the orthodontists they work with. Sales. Blogs are probably one of the most common and when done right, effective content marketing ideas out there. 9. As he famously said: Obviously, dont steal ideas. The relationship includes providing relevant content, building your client as an expert, building media trust, and knowing which content to move out, and when. The use of these tactics is mandatory to create a winning strategy. 36. Not only that, but the scalability of his content goes beyond a single workout. Now you wont be able to say no because youll probably watch a few more after this. 48. What works one week might not work as well as something else the next. They make it easier for customers to find and follow you. It is an ever-changing landscape that will never be without its challenges. You can use that as a recurring character on your social media. Luckily, there are plenty of sites with billions of users that could be perfect for your content promotion. Look for users who actively provide suggestions or feedback. Involve loyal customers and the press by generating information ahead of the launch through direct marketing. Pin a post to the top of your page linking to the landing page of your content. It may take some experimentation to determine which of the many content marketing ideas work best to connect your business with your future and current customers. It should be a separate section in your comprehensive marketing plan from paid advertising even though there may be some upfront costs. But one more time, I Will Teach You To Be Rich is NOT a scam. Related:Content Brainstorming: How to Brainstorm Content Ideas. Big-Picture Theme. Once we found out the places where our audience hung out, all we did was sync our watches with theirs and schedule the posts accordingly. The results were impressive: We had TV mentions on stations in Houston and Austin, features in the most relevant business publications, including Insurance Business America and Insurance Journal. The first time I saw these videos from Velcro was a week ago, and I am still thinking about them. Keep that in mind as you implement these ideas. Im a massive fan of using egobait to encourage influencers to share your content, thereby extending your own reach by exposing your content to an already-established audience. The more people who read and engage with your content, the more opportunities you have to turn a visitor into a customer. The top 3 goals of content promotion are building awareness, acquiring new leads, and engaging leads. But content promotion is no easy task! But its also smart to shake things up. Wrap-up listicles of your favorite tools (like these great blogging tools) are helpful and appreciated. This brings up the imperative question that all great content marketers ask themselves: how do I get more people to see, engage with, and react to my content? Video promotion typically requires more planning and effort than other promotion types, since you'll have to script, shoot, and edit with the help of a dedicated videographer. Often the biggest mistake someone can make with an infographic is overcrowding it with lengthy copy or an excess of images. They go old school too. Plug the content on your own podcast, giving listeners a specific link so you can track its engagement and including it in the description of the podcast. A great blog headline needs to: So, a fellow content marketer sent me this COPYHACKERS article. If your new website is almost ready to come online, make sure youre integrating this launch with your social media platforms. This really seems to be an underutilized strategy that works brilliantly. The effort changed the perception to our firm, it has solidified our web presence as a leader and it now allows us to shift gears and promote material to thousands of people connected to us with a few processes. A few things. She is also an author and journalist. Yeah, we are going to highlight a little of our own content in this post. Take up its free trial to be a social media marvel. You can even circle the dates on the calendar for proposed maintenance scheduling! One example would be Dirt Devils Scarily Successful Exorcist Video, https://www.youtube.com/watch?v=aGb8pMIeY6w. Paula Conway is the Founder and President of Astonish Media Group, a strategic media company based in New York City. By being an early adopter, you can find ways to stand out and promote your brand more efficiently. Some examples include blog posts, webinars, behind-the-scenes, tips, etc. In fact, 72% of consumers want brands to share discounts and sales on social media. You twist, you lick, and you dunk. Maybe not. However, if you have video experts at your disposal, it's one of the most effective methods for promoting content. Big construction jobs might have your homeowner feeling slightly stressed out. You are going to produce tremendous, valuable content in the coming days with these awesome content ideas. Nearly 1.5 billion people log onto Facebook every day, which means your target audience is probably part of that. Add a little light to your promotional campaign with these handy, functional items. GIFs are a great way to showcase They are offering an entire relaxation experience that includes a good nights sleep. All Rights Reserved, Site designed by Connect Web Design Studio, {"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}, __CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"f3080":{"name":"Main Accent","parent":-1},"f2bba":{"name":"Main Light 10","parent":"f3080"},"trewq":{"name":"Main Light 30","parent":"f3080"},"poiuy":{"name":"Main Light 80","parent":"f3080"},"f83d7":{"name":"Main Light 80","parent":"f3080"},"frty6":{"name":"Main Light 45","parent":"f3080"},"flktr":{"name":"Main Light 80","parent":"f3080"}},"gradients":[]},"palettes":[{"name":"Default","value":{"colors":{"f3080":{"val":"rgb(114, 85, 163)"},"f2bba":{"val":"rgba(115, 86, 164, 0.5)","hsl_parent_dependency":{"h":262,"l":0.49,"s":0.31}},"trewq":{"val":"rgba(115, 86, 164, 0.7)","hsl_parent_dependency":{"h":262,"l":0.49,"s":0.31}},"poiuy":{"val":"rgba(115, 86, 164, 0.35)","hsl_parent_dependency":{"h":262,"l":0.49,"s":0.31}},"f83d7":{"val":"rgba(115, 86, 164, 0.4)","hsl_parent_dependency":{"h":262,"l":0.49,"s":0.31}},"frty6":{"val":"rgba(115, 86, 164, 0.2)","hsl_parent_dependency":{"h":262,"l":0.49,"s":0.31}},"flktr":{"val":"rgba(115, 86, 164, 0.8)","hsl_parent_dependency":{"h":262,"l":0.49,"s":0.31}}},"gradients":[]},"original":{"colors":{"f3080":{"val":"rgb(23, 23, 22)","hsl":{"h":60,"s":0.02,"l":0.09}},"f2bba":{"val":"rgba(23, 23, 22, 0.5)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.5}},"trewq":{"val":"rgba(23, 23, 22, 0.7)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.7}},"poiuy":{"val":"rgba(23, 23, 22, 0.35)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.35}},"f83d7":{"val":"rgba(23, 23, 22, 0.4)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.4}},"frty6":{"val":"rgba(23, 23, 22, 0.2)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.2}},"flktr":{"val":"rgba(23, 23, 22, 0.8)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.8}}},"gradients":[]}}]}__CONFIG_colors_palette__, 5 Promotional Content Ideas to Skyrocket your Sales. Think about it: On paper, a person youre going out on a date with might sound great, but without some real insight into their personality its hard to establish trust and a reason to keep getting to know them. This is a perfect (and delicious-looking) example of video content done well. Large content pizza with blogs, videos, and infographics. Have you been working on a book ready to launch in the coming months? It will increase the chances of them noticing your product, browsing your site, and even sharing your offerings with others. A good, old flyer might be the trick to receive more online reviews if your customer learns that it could be well worth their time. That means that a lot of content consumers are more likely to skim over content than spend time going through all of it. Was it where they shared it? The reason these items are so popular is that theyre some of the most effective promotional products you can use to drive growth and increase profits. Yaniv Navot is the Performance Marketing Director at Dynamic Yield, a leading SaaS-based solutions for real-time website personalization and optimization. And here I thought Id never needthe periodic table as a marketer. The video was seeded on international horror blogs, shown at horror film festivals and run on international TV shows with over 70% male demographics. This step also holds true when analyzing specific promotion channels. Here are the top 10 content marketing challenges you can expect to face throughout your career (always be prepared). This e-book has been read over 3 million times. Create a CTA on your homepage or log-in screen. Customers will enjoy saving money on their utilities thanks to their handheld A/C. And here go the list of social media content types to There is lots of information about best posting times and days for different content, and theres no doubt that this is helpful.But these tips are not from the Content Marketing Bible. Doubled year-over-year? Instead of creating a traditional ad, TNTs European agency DGM, created a fully immersive brand experience to cleverly demonstrate their promise of We Know Drama. The video itself changed the game for them. Dont forget them. That will create the necessary hype too. They are included among these good blog examples for a reason. Do you have a new program coming online in the next couple of months? If you are finding it hard to come up with relevant and valuable content all the time, you can try out other ways of creating content. It could be inspirational, or it could be comforting to know that you are working on something that no one else has tried yet. This content looks nice, is easy to navigate and comprehend, and ends in a potential purchase conversion for Wayfair. The end result was more than 100k views and counting of the story, and many hundreds of social shares. Operation Santa Paws. Lets get started! The most creative means of amplifying or promoting content that Ive seen is the use of. This is one of the most straightforward marketing ideas that can drive your small business into the biggest one. Megan is responsible for creating content and messaging as well as market research and analysis. While not the primary task of all content marketers, it can't hurt to know the numerical and monetary impact your content has on the business. This post will share some advice every HVAC business owner should consider when growing their business. Eric Cressey is a great blog example. Megan Bozman is Director of Marketing at Verne Global. Required fields are marked *. Instant set-up). In 2019, more than four million blog posts were published on a daily basis not to mention the abundance of ebooks, templates, podcast episodes, infographics, and videos that go live every minute, as well. Posting high-quality, authentic, and valuable content sheds a positive light on your brand. Here are the December awareness causes you can use for cause-based marketing. You can employ sponsored ads at a low cost to widen your branding reach. 23 Places to Find Unique Blog Content Ideas, How to Write SEO Friendly Content that Isnt Stuffed with Keywords, 7 Content Marketing Examples: Content Strategies of Small Businesses, 47 Content Marketing Quotes that Will Make You a Better Marketer. Purchase ad space with a podcast network to promote your content. One thing thats great about this infographic is that its very simple. Grow your reach to a specific demographic. Heres my favorite example of creative content promotion. Fun and engaging content like Campy can be great to show the personality of a brand. 1. Try another search, and we'll give it our best shot. Not into the possibility of paper cuts? Leverage your internal teams to share the content on social media and with their colleagues. We pitched all three, individually, to curated lists of press contacts we spent weeks building. To get the word out that Dirt Devil vacuum cleaners are supernaturally powerful, they created a video designed to get mens attention. Win-win. 28. Its hard, no doubt. Velcro made two videos one about how other companies cant call their velcro material Velcro for their own products because it could cost original Velcro their trademark, and another to tell people what they could say instead (which is hook and loop, if you are curious). That said, this shouldn't discount the effectiveness of these promotion tactics. Through relatable language, images, and an engaging story, COPYHACKERS earned themselves my subscription just from reading this one blog. Today, few millennials have the time to drive to the retail stores for shopping, especially when they can buy the same products online, often at lower prices. 35. Use great custom visuals people love to share great images and if you customize them properly, youll get your message spread. Somehow lip balm always manages to disappear in one way or another, so people will be excited to receive replacements! The app that Charmin created called Sit or Squat. This is another excellent marketing idea for small businesses. Upload content outside of business hours, 2. Here are a few of the best video content examples around. Branded bottle openers are very budget-friendly and also make for great keychain additions. Each blog post gives you the opportunity to rank for more and more keywords and grow your reach. 38. To avoid getting overwhelmed, pick one or two social media channels where your target audience is the largest and plan your campaigns. Everyone loves a nice, refreshing beverageand considering how youre in the business of keeping homes cool, its only fitting that you keep drinks cold, too! Maybe your budget is caught up in your marketing campaign, or maybe you just dont think the return on investment is worth your time. In order to promote our content and gather leads, we made a dedicated landing page, where visitors could download the infographic and sign up for a $100 amazon gift card giveaway contest we were running to promote the infographic and get leads. Keywords will be your savior here, and programs like the Moz Keyword Explorer can be a great help. Free and premium plans, Operations software. 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